〈YOUTUBE PEOPLE〉 is a photographic work portraying creators active on YouTube. They plan, shoot, edit, and upload videos, monitor responses, and work to grow their audiences. They learn the rules of the platform, establish their own standards, make choices, and continually adjust. In this process, individuals may find their own rhythms disrupted by metrics and evaluation, or experience a gap between their lives and the demands of the platform. 〈YOUTUBE PEOPLE〉 considers how individuals construct self-narratives within the conditions imposed by platform protocols.